Creative innovation organization

Innovation is the successful exploitation of new ideas. The word derived from Latin. It has three basic senses: Update, Discovering and Change. Innovation is not only the invention of a new idea people interested in. The idea actually bought to market, used and put into practice let the company can improve something or add some value on it. This is the update, discovering or change in a product offering, service, business module or operation which meaningful improve the experience of a large number of stakeholders. By all means, innovation is a business revolution.

Rather than using the word “new”, the word “change” is more perfect. A change reflects that there was a way people were doing something before, and now there is a different way. It also can use for on existing practice or technology in another sector. Innovation is non-conventional, the process often through a series of groundbreaking time (think process) in order to gain the ultimate success.

By giving the innovation idea in the business is not just selling the product. It is the combination of good idea to motivated staff and instructive understanding the need of customers. As Richard Branson said that “An innovation business is one which lives and breathes outside the box”. The most creative and innovation idea be using the company may attract much more customers. The innovation always concludes product service, business model or operations. These areas widen the scope of innovation beyond the popular culture sense of it. Innovation can relate to a product offering, be it a brand new product, built on new futures. Service changes can certainly be innovation. Business model innovations are favorite and powerful types of innovation. Operation innovation can be quite valuable such as Wal-Mart’s work to improve its fleet efficiency by 25%.

As nowadays, much more of the senior managers do not have a clear, well-developed model of what innovation looks like as an organization capability. They think that the innovation is all about the new products and service. Today greatest amount of wealth goes to those who create new business model, new source of revenue based on changing technology and changing global demand. Innovation is now important for all kind of business activities, not just the end products. So that managers should take an action and think creating holistically about their entire business concept.

Technological innovation is an economic activity that aimed to creating its own intellectual property technology; this is the essential character of technological innovation. The innovation always means “unique” or “revolution”. It is worth to pay attention of intellectual property rights.